Client
Ethnic Naaari
Role
Branding & Digital Marketing
Technologies
WordPress
Adobe Illustrator
Facebook & Instagram Ads
SEO Tools
Ethnic Naaari is a vibrant brand that brings authentic Jaipuri handmade products to a global audience. With a focus on cultural craftsmanship and quality, they needed a strong digital presence that could reflect their brand identity and reach customers effectively across the globe.
Project Challenge
The brand lacked a cohesive digital identity and had no prior online infrastructure. They required a complete branding solution—from visual design to digital marketing strategies. The biggest challenge was creating a compelling online presence that would speak to both domestic and international audiences while staying true to the ethnic essence of their products.
Smart Solution
I developed a custom WordPress website that combined traditional aesthetics with modern UX principles. The branding was strengthened with a fresh, culturally-aligned logo and engaging product graphics. A full-scale digital marketing campaign, including social media management, Facebook and Instagram ads, and SEO-driven keyword optimization, was implemented to boost visibility and sales. The result was a seamless online brand experience that connected Ethnic Naaari with its ideal audience.